Post by account_disabled on Mar 5, 2024 1:54:24 GMT -5
The world is becoming more demanding every day. More rigid. More complicated. Society is divided day by day, and the gap does not stop increasing. Brands don't do everything, neither do professionals. The result? The polarization. Branding needs a Trend Report to face these challenges. Javier Velilla, Partner Director of Comuniza, maintains that “the future of the brands will be polarized or not. In a sociocultural environment that is defined by the categorization of extremes, brands will intensify their position on one side to stand out in consolidated categories». There are no more grays for brands. Now it's about something else: positioning yourself and choosing. Either white or black. They are marks of a polarized era. This 2024 is about choosing. Which side are you on? Branding trends report for 2024 We analyzed more than 50 companies and 200 communications. We examined success stories and specialized studies, and conducted dozens of interviews with key decision-makers in Spain and Latin America. We identify the most relevant patterns that will transform the existence of organizations. The Report is aimed at companies and professionals in the sector. It's our grain of sand. Face next year with the whole photo in your head. The branding changes. We tell you in the report.
Olga Llopis, Managing Partner of Comuniza, details: «The report addresses everything from the interaction between technology and humanity to the competition for attention in the era of infinite scroll. “It also underlines the growing importance of local and hyperlocal roots in brand strategy.” 10 branding trends for the future of brands: it will be polarized or it will not be Go ahead, choose your side. Our Branding Trends Report unravels brand management in a polarized environment. Discover the dichotomies that will shape the world of branding in 2024. Trend 1: Humanity vs. Technology Technology will participate in many of the trends in 2024. Artificial intelligence is here to stay. Its revolution is palpable, but is it the Industry Email List only path to success? Many people demand the value of humanity as a seal of quality, authenticity and transparency. Nikon campaign 'don't give up on the real world' trend humanity vs. technology Nikon wanted to be a part of it. His latest campaign vindicates real photography and speaks on behalf of natural spaces. They confront AI image generation with reality, creativity and uniqueness. Trend 2: Experience vs. Universe A brand no longer sells just a product or service. Sell more. Much more. Sell moments, emotions and connections. Experience becomes the central axis of brand identity.
The construction of the story implies transcending beyond the product itself, and the ecosystem becomes much broader. Branded content chevrolet y discovery A notable example is the collaboration between Chevrolet and Discovery, where the branded content not only highlights the driving experience, but also offers the opportunity to discover hidden places in Colombia through a documentary piece. Trend 3: Rigidity vs. Elasticity Startups seek to consolidate, and the key to their scalability is found in branding. Our Branding Trends Report exemplifies how consistency over time and relevance in the ephemeral come into combat. Now, the decision of these companies to remain rigid or be elastic is crucial. Vice physical space brand trend report elastic brand Vicio is a hamburger restaurant that, emerging in the digital environment, makes the leap to the physical world with the launch of restaurants. Trend 4: Invisibility vs. Leadership In the maelstrom of infinite scrolling, attention to detail is torn between going unnoticed and shining brightly. Human attention is the last devoured frontier. Now the aspiration is to become an unforgettable point of reference. Standing out becomes essential. Crown packaging without logo trend report Cerveza Corona hid the logo on its iconic bottle to put its ingredients in the spotlight.
Olga Llopis, Managing Partner of Comuniza, details: «The report addresses everything from the interaction between technology and humanity to the competition for attention in the era of infinite scroll. “It also underlines the growing importance of local and hyperlocal roots in brand strategy.” 10 branding trends for the future of brands: it will be polarized or it will not be Go ahead, choose your side. Our Branding Trends Report unravels brand management in a polarized environment. Discover the dichotomies that will shape the world of branding in 2024. Trend 1: Humanity vs. Technology Technology will participate in many of the trends in 2024. Artificial intelligence is here to stay. Its revolution is palpable, but is it the Industry Email List only path to success? Many people demand the value of humanity as a seal of quality, authenticity and transparency. Nikon campaign 'don't give up on the real world' trend humanity vs. technology Nikon wanted to be a part of it. His latest campaign vindicates real photography and speaks on behalf of natural spaces. They confront AI image generation with reality, creativity and uniqueness. Trend 2: Experience vs. Universe A brand no longer sells just a product or service. Sell more. Much more. Sell moments, emotions and connections. Experience becomes the central axis of brand identity.
The construction of the story implies transcending beyond the product itself, and the ecosystem becomes much broader. Branded content chevrolet y discovery A notable example is the collaboration between Chevrolet and Discovery, where the branded content not only highlights the driving experience, but also offers the opportunity to discover hidden places in Colombia through a documentary piece. Trend 3: Rigidity vs. Elasticity Startups seek to consolidate, and the key to their scalability is found in branding. Our Branding Trends Report exemplifies how consistency over time and relevance in the ephemeral come into combat. Now, the decision of these companies to remain rigid or be elastic is crucial. Vice physical space brand trend report elastic brand Vicio is a hamburger restaurant that, emerging in the digital environment, makes the leap to the physical world with the launch of restaurants. Trend 4: Invisibility vs. Leadership In the maelstrom of infinite scrolling, attention to detail is torn between going unnoticed and shining brightly. Human attention is the last devoured frontier. Now the aspiration is to become an unforgettable point of reference. Standing out becomes essential. Crown packaging without logo trend report Cerveza Corona hid the logo on its iconic bottle to put its ingredients in the spotlight.